4A創意獎30年，讓世界看見台灣廣告創意的力量！
【4A創意獎】自1991年舉辦至今恰巧邁屆滿30年。
目前正值台灣疫情最嚴峻的時刻，廣告從業的努力堅持與創意價值，更需要被彰顯與鼓勵！在產業與各界的呼聲期盼下，【4A創意獎】更要堅持辦下去。經由籌備委員們的審慎評估，同時受到《滾石文化｜廣告雜誌ADM》 段鍾沂董事長的肯定支持與承辦，以及TAAA、MAA、DMA等公協會的支持協辦之下，在此向您宣告，2021年【4A創意獎】正式啟動！希望藉此激勵廣告產業，展現廣告人「不畏艱難、在逆境中仍看見希望」的決心。
【4A創意獎】創立目的在於表揚傑出作品，彰顯業界對創意的觀點與水準，進而肯定廣告人的專業價值。在疫情下，雖然實體活動舉辦受到影響，但另一方面，其實是一次難得的創新學習機會。運用線上平台、資料建檔數位化、網路會議與協作工具導入活動，在恰巧30週年的今年看來，更別具意義，相信對於整體廣告傳播產業的價值提升與未來展望，具備推波助瀾的關鍵力量。
今年獎項分類維持五大類：平面、影片、綜合、數位、設計。為了因應趨勢並且擴大產業的能見度，許多獎項修正或增設獎項定義文字，同時今年特地增設五個獎項，分別為最佳品牌形象與識別設計獎（Brand Design & Identity）、最佳數據洞察創意獎（Data-driven Creativities）、最佳影響者行銷獎（Influencer Marketing）、最佳音樂娛樂創意獎（Brand Entertainment for Music）、最佳公益廣告獎（Creativities for Good）。
其中 最佳公益廣告獎（Creativities for Good），設為「免報名費」的項目。此獎項的設立，除了向社會傳達廣告產業用創意為善社會的高度外，也希望更多外界團隊與作品能夠參賽，與廣告產業切磋交流，未來也可成為品牌或企業想贊助或與【4A創意獎】的合作項目。
此外，今年恢復邀請五位海外創意領袖，加入決選評審團的行列。運用遠端連線與線上協作機制，與國內創意領袖們一同評審，持續優化【4A創意獎】國際認證性、專業性與影響力，彰顯優秀作品、激勵同業士氣，成為產業追求卓越創意品質的標竿。
在此隆重與誠摯的邀請各位，踴躍參與今年的【4A創意獎】！歡迎踴躍投稿參賽，與業界分享您團隊的心血結晶與優秀創意。也邀請您參與4A創意獎系列活動，並成為4A創意獎的宣傳推手之一，讓世界看見台灣廣告創意的力量！
【4A創意獎】是一年一度屬於我們大家的創意嘉年華會，讓我們一起為彼此整年的努力成果相互慶祝與道賀！
2021年【4A創意獎】籌備委員會
程懷昌（4A理事長 / 聯廣傳播集團執行長）
陳琦琦（主委 / 米蘭營銷共同創辦人暨副董事長）
張志浩（委員 / 台灣邁肯傳播集團董事長暨執行長）
洪士倫（委員 / BBDO黃禾國際廣告董事總經理）
趙梅媛（委員 / 我是大衛廣告董事總經理）
#4A廣告30年 #4A創意獎 #年度最不死心創意獎
目前正值台灣疫情最嚴峻的時刻，廣告從業的努力堅持與創意價值，更需要被彰顯與鼓勵！在產業與各界的呼聲期盼下，【4A創意獎】更要堅持辦下去。經由籌備委員們的審慎評估，同時受到《滾石文化｜廣告雜誌ADM》 段鍾沂董事長的肯定支持與承辦，以及TAAA、MAA、DMA等公協會的支持協辦之下，在此向您宣告，2021年【4A創意獎】正式啟動！希望藉此激勵廣告產業，展現廣告人「不畏艱難、在逆境中仍看見希望」的決心。
【4A創意獎】創立目的在於表揚傑出作品，彰顯業界對創意的觀點與水準，進而肯定廣告人的專業價值。在疫情下，雖然實體活動舉辦受到影響，但另一方面，其實是一次難得的創新學習機會。運用線上平台、資料建檔數位化、網路會議與協作工具導入活動，在恰巧30週年的今年看來，更別具意義，相信對於整體廣告傳播產業的價值提升與未來展望，具備推波助瀾的關鍵力量。
今年獎項分類維持五大類：平面、影片、綜合、數位、設計。為了因應趨勢並且擴大產業的能見度，許多獎項修正或增設獎項定義文字，同時今年特地增設五個獎項，分別為最佳品牌形象與識別設計獎（Brand Design & Identity）、最佳數據洞察創意獎（Data-driven Creativities）、最佳影響者行銷獎（Influencer Marketing）、最佳音樂娛樂創意獎（Brand Entertainment for Music）、最佳公益廣告獎（Creativities for Good）。
其中 最佳公益廣告獎（Creativities for Good），設為「免報名費」的項目。此獎項的設立，除了向社會傳達廣告產業用創意為善社會的高度外，也希望更多外界團隊與作品能夠參賽，與廣告產業切磋交流，未來也可成為品牌或企業想贊助或與【4A創意獎】的合作項目。
此外，今年恢復邀請五位海外創意領袖，加入決選評審團的行列。運用遠端連線與線上協作機制，與國內創意領袖們一同評審，持續優化【4A創意獎】國際認證性、專業性與影響力，彰顯優秀作品、激勵同業士氣，成為產業追求卓越創意品質的標竿。
在此隆重與誠摯的邀請各位，踴躍參與今年的【4A創意獎】！歡迎踴躍投稿參賽，與業界分享您團隊的心血結晶與優秀創意。也邀請您參與4A創意獎系列活動，並成為4A創意獎的宣傳推手之一，讓世界看見台灣廣告創意的力量！
【4A創意獎】是一年一度屬於我們大家的創意嘉年華會，讓我們一起為彼此整年的努力成果相互慶祝與道賀！
2021年【4A創意獎】籌備委員會
程懷昌（4A理事長 / 聯廣傳播集團執行長）
陳琦琦（主委 / 米蘭營銷共同創辦人暨副董事長）
張志浩（委員 / 台灣邁肯傳播集團董事長暨執行長）
洪士倫（委員 / BBDO黃禾國際廣告董事總經理）
趙梅媛（委員 / 我是大衛廣告董事總經理）
#4A廣告30年 #4A創意獎 #年度最不死心創意獎
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2021 4A Creative Award, Show the Power of Taiwan’s Creativities to the World
Since 1991, “4A Creative Award” has just entered its 30th anniversary. Now of the most severe pandemic in Taiwan, the creative value of the advertising industry needs to be highlighted and encouraged! Under the expectation of the industry and all workers, “4A Creative Award” should continue to be held. Through the careful evaluation of the preparatory committee members, and the huge support of Johnny Duan, the chairman of Rock Publications & Advertising magazine ADM and with the support and cooperation of TAAA, MAA, DMA and other public associations. We’ve launched the “4A Creative Award” on July 1st , 2021! We hope to inspire the advertising industry and show the determination of "Not be afraid of difficulties, we will rise in adversity".
“4A Creative Award” was founded to praise outstanding works, highlight the industry's viewpoints and standards on creativity, and then affirm the professional value of advertisers. Under the epidemic situation, although the organization of physical activities is affected, on the other hand, it is an excellent opportunity for innovative learning. Using online platform, digital data archiving, online conference, and collaboration tools to hold events and activities, which happened to be the 30th anniversary of this year, is even more meaningful. We believe it has a key force to boost the value and prospects of the overall advertising communication field.
This year's awards are classified into five categories: Print, Film, Miscellaneous, Digital and Design. To adapt to the trend and expand the visibility of the industry, many awards have revised or added the definition. At the same time, five awards have been added this year: The best brand design & identity award；The best data driven Creativity Award；The best influencer Marketing Award；The best Brand Entertainment for Music and The best creativity for good. Among them, “The best creativities for good” is set as the "registration free" item. The establishment of this award, in addition to conveying to the society the height of the advertising industry's use of creativity for the good of the society, also hopes that more companies and works from outside advertising industry can participate in the competition to compete with advertising companies. In the future, it can also become a sponsor item that brands, or enterprises want to cooperate with the “4A Creative Award”.
In addition, this year, five overseas creative leaders will be invited to join us. With the help of remote online and collaboration mechanism, they will do judge with Taiwan’s creative leaders. “4A Creative Award” continuously to reach the bar of international certification and professionalism by picking up outstanding works, stimulate the morale of peers, and become the benchmark for the industry to pursue excellent creative quality.
We hereby solemnly and sincerely invite you to participate in this year's 4A Creative Award! Welcome to join the competition and share your team's excellent ideas and works with others. Please participate all the events of “4A Creative Award”. Let's celebrate and congratulate each other for their efforts throughout the year!
Preparatory Committee for the 2021 "4A Creative Award"
Vince Cheng (Chairman of 4A / GROWWW Media Group / President)
KiKi Chen (Committee Chairman / Medialand / Co-Founder and Deputy Chairwoman)
Eric Chang (Committee Member / McCann Taiwan / Chief Executive Officer)
Alan Hung (Committee Member / BBDO Taiwan Advertising / Managing Director)
Maggie Chao (Committee Member / David Advertising / Managing Director)
Organizer: 【4A】The Association of Accredited Advertising Agents of Taipei R.O.C..
Implementer : 【ROCK PUBLICATIONS CO., LTD.】
Co-organizer: 【TAAA】Taipei Association of Advertising Agencies
Co-organizer: 【MAA】Marketing Advertising Agency
Co-organizer: 【DMA】Taiwan Digital Media and Marketing Association
Website：http://www.aaaa.org.tw/
【4A Contact】4A Executive Secretary
Tel: +886-2-2346-7977
Fax: +886-2-2727-9598
E-mail：taipei4a@hotmail.com
“4A Creative Award” was founded to praise outstanding works, highlight the industry's viewpoints and standards on creativity, and then affirm the professional value of advertisers. Under the epidemic situation, although the organization of physical activities is affected, on the other hand, it is an excellent opportunity for innovative learning. Using online platform, digital data archiving, online conference, and collaboration tools to hold events and activities, which happened to be the 30th anniversary of this year, is even more meaningful. We believe it has a key force to boost the value and prospects of the overall advertising communication field.
This year's awards are classified into five categories: Print, Film, Miscellaneous, Digital and Design. To adapt to the trend and expand the visibility of the industry, many awards have revised or added the definition. At the same time, five awards have been added this year: The best brand design & identity award；The best data driven Creativity Award；The best influencer Marketing Award；The best Brand Entertainment for Music and The best creativity for good. Among them, “The best creativities for good” is set as the "registration free" item. The establishment of this award, in addition to conveying to the society the height of the advertising industry's use of creativity for the good of the society, also hopes that more companies and works from outside advertising industry can participate in the competition to compete with advertising companies. In the future, it can also become a sponsor item that brands, or enterprises want to cooperate with the “4A Creative Award”.
In addition, this year, five overseas creative leaders will be invited to join us. With the help of remote online and collaboration mechanism, they will do judge with Taiwan’s creative leaders. “4A Creative Award” continuously to reach the bar of international certification and professionalism by picking up outstanding works, stimulate the morale of peers, and become the benchmark for the industry to pursue excellent creative quality.
We hereby solemnly and sincerely invite you to participate in this year's 4A Creative Award! Welcome to join the competition and share your team's excellent ideas and works with others. Please participate all the events of “4A Creative Award”. Let's celebrate and congratulate each other for their efforts throughout the year!
Preparatory Committee for the 2021 "4A Creative Award"
Vince Cheng (Chairman of 4A / GROWWW Media Group / President)
KiKi Chen (Committee Chairman / Medialand / Co-Founder and Deputy Chairwoman)
Eric Chang (Committee Member / McCann Taiwan / Chief Executive Officer)
Alan Hung (Committee Member / BBDO Taiwan Advertising / Managing Director)
Maggie Chao (Committee Member / David Advertising / Managing Director)
Organizer: 【4A】The Association of Accredited Advertising Agents of Taipei R.O.C..
Implementer : 【ROCK PUBLICATIONS CO., LTD.】
Co-organizer: 【TAAA】Taipei Association of Advertising Agencies
Co-organizer: 【MAA】Marketing Advertising Agency
Co-organizer: 【DMA】Taiwan Digital Media and Marketing Association
Website：http://www.aaaa.org.tw/
【4A Contact】4A Executive Secretary
Tel: +886-2-2346-7977
Fax: +886-2-2727-9598
E-mail：taipei4a@hotmail.com