D. 品牌體驗與促動 Brand Experience & Activation

D1 

最佳互動 Interactive Communication

運用實體活動或虛擬（網路）活動等不同方式與消費者「互動」，達到最佳溝通效果。

Use physical or virtual (network) activities and other different ways to "interact" with consumers to achieve the best communication results.

D2

最佳上市廣宣 Launch Campaign

新商品或新品牌的上市，充分運用創意上的吸引力、震撼力，不失商品的相關性，而造成印象上異軍突起之上市廣告作品。

A concept or campaign idea to showcase the Spirits and Special features of print media. Stimulate readers With Visual and Copy Expression. Create a strong, permanent Impression to convey the message.Use of the same media at least more than two series of works.

D3

最佳促銷 Promotion

以促進商品銷售為主要目標之行銷傳播活動，明確傳達促銷訊息並引導行動，巧妙運用創意增加活動的魅力，吸引消費者的注意。

A marketing communication activity with the main goal of promoting product sales, clearly conveying promotional messages and guiding actions, cleverly using creativity to increase the charm of the activity, attracting consumers' attention and triggering topics.

D4

最佳通路行銷 Retail Experience & Activation

將通路當成媒體平台，以創新行銷手法，傳達產品的特性及對消費者的利益，向消費者傳遞品牌訊息，引起消費者的購買意願，使行銷成績達到甚至超越客戶的銷售目標。

Use the channel as a media platform to communicate the characteristics of the product and the interests of consumers with innovative marketing techniques.Convey a brand message to the consumers . To stimulate consumption, so that marketing performance can achieve or even exceed the customer's sales goals.

D5

最佳環境媒體 Outdoor & Ambient

運用標題文字、視覺效果或利用環境相關情境等，將商品及活動訊息傳達給流動觀眾，做出令人耳目一新的設計。媒體類型包括但不限於戶外看板、策展活動、櫥窗設計、門店空間、現場展演、公眾設施等作品形式。

Create a refreshing design by using title text, visual effects, or environment-related contexts to deliver product and event messages to passerby. The media types include but are not limited to outdoor billboards, curated events, storefront designs, store spaces, live performances, and public facilities, among other forms of work.

D6

最佳品牌娛樂 Branded Entertainment

透過創意的巧妙安排，以品牌娛樂的方式刺激受眾，產生強且持久的印象，完成訊息傳達，進而能協助品牌或企業提高活動的參與、體驗與效益。

Through clever creative arrangements, stimulate the audience in an entertaining way to create a strong and lasting impression, effectively convey the message, and thereby assist brands or businesses in enhancing participation, experiences, and benefits of events.

D7

最佳音樂娛樂行銷 Music Entertainment

透過創意的巧妙安排，將廣告訊息置入原創音樂或改編音樂之中，以品牌娛樂的方式刺激受眾，產生強且持久的印象，完成訊息傳達，進而能協助品牌或企業提高活動的參與、體驗與效益。

Through the ingenious arrangement of creativity, the advertising information is put into the original music or adapted music to stimulate the audience in the way of brand entertainment, create a strong and lasting impression, complete the information transmission. Moreover, helping the brand or enterprise to improve the consumer participation, buying experience and benefit.

D8

最佳聲音行銷 Audio

充分利用聲音或語言的魅力、結合聲音媒體特性，以卓越的聽覺敘事技巧，透過廣播媒體、數位串流、Podcast或其他媒介公開播放，以創意或創新性地傳達品牌概念的廣告作品。

Advertising works that make full use of the charm of sound or language, combine the characteristics of sound media, and use excellent auditory narrative skills to tell the story. Use the creative or innovative way to convey the brand concept through broadcast media, digital streaming, podcast or other media.

D9

最佳數位文案促動 Digital Copywriting Activation

運用數位媒體的特性，運用關鍵字、社群po文、旗幟廣告、或者其他數位平臺上、充分發揮文字魅力，能準確讓人明瞭溝通內容、吸引消費者的互動興趣、進而讓消費者採取行動、完成行銷目的。

Utilize the characteristics of digital media such as keywords, social media posts, banner ads, or other digital platforms to effectively harness the charm of words, accurately convey communication content, attract consumer engagement, prompt action, and achieve marketing objectives.

D10

最佳社群溝通 Social  Engagement

運用社群媒體的特性，創造最佳溝通效益。參賽作品可小至單篇社群貼文（單件），大至行銷戰役（Campaign）規模以社群媒體溝通為核心之廣告形式。

Utilize the characteristics of social media to achieve optimal communication effectiveness. The competition entries can range from individual social media posts to large-scale marketing campaigns centered around social media communication.

D11

最佳影響者行銷 Influencer Marketing

運用巧妙的創意策略，與具有社群影響力的名人或意見領袖合作（Celebrity/Influencer/KOL/KOC），在不同數位媒體或平台上進行傳播，達到目標受眾對於品牌或產品的關注與行動。參賽作品應該說明如何在活動的構思或執行中發揮重要作用，與行銷策略上的創意與創新點，以及它如何為企業帶來利益。

Use ingenious creative strategies, cooperate with celebrities or KOL with social influence, and spread on different digital media or platforms to achieve the target which catch the audience's attention and action on the brand or product.The entries should

D12

最佳文化脈絡 Cultural Context

創意作品如何結合在地獨有的信仰、價值觀、習俗和社會行為等等的文化洞察，協助品牌在行銷傳播中對消費者、整個社會產生想要的影響。

This award honors creative works that skillfully integrate distinctive local cultural insights—such as belief systems, values, customs, language, and social behaviors—into marketing communications. Entries should demonstrate how these cultural elements are thoughtfully applied to enhance brand messaging and achieve meaningful influence on both consumers and broader society.

* 本年度新增設獎項報名資格放寬，開放刊播期間自2024年1月1日 至 2025年7月31日之作品參賽。

D13

最佳數位整合行銷 Digital Integrated Marketing

以不同的數位素材、運用各種數位媒體平台特性，以完整的行銷企劃、吸引消費者的互動興趣、落實完整行銷案例的傳播。

Using various digital assets and leveraging the characteristics of different digital media platforms, create a comprehensive marketing plan to attract consumer interactive interest and implement the complete dissemination of marketing case studies.

D14

最佳整合行銷溝通 Cross-Platform Integrated Campaign

運用至少三種不同形態的媒體（例：平面、影片、廣播、網路、手機、環境、通路、公關活動等），以完整的行銷企劃、吸引消費者的互動興趣、落實完整行銷案例的傳播。

Use at least three different forms of media (e.g. graphic, film, broadcast, network, mobile phone, environment, Channel, public relations activities, etc.) to complete marketing planning, attract consumers' interactive interest, implement the dissemination of complete marketing cases.