E. 創新 Innovation

最佳媒體創新運用 Media

此獎項將頒發給最具創新及創意，不限媒體型態、形式或置入方式的媒體運用，評審將評出具趣味性的數位科技或傳統媒體運用。

This award will be awarded to the most innovative and creative media applications, regardless of the media type, form or placement method. The judges will evaluate the most interesting applications of digital technology or traditional media.

最佳科技應用 Digital Technology

參賽作品應展示品牌與科技搭配的協調性，且示範該科技如何運用創新的方法觸及受眾。參賽作品可包含所有媒體型態及任何科技的創新運用。評審將著重於該科技的創新度與應用於行銷活動的靈活度。

The competition entries should demonstrate the synergy between brand and technology, showcasing how the technology can creatively engage the audience. The competition entries can encompass all media types and any innovative use of technology. Judges will focus on the innovation and flexibility of the technology applied in marketing activities.

最佳數據洞察 Data-driven Insights

本項目鼓勵運用數據洞察驅動的任何創意廣告形式。參賽作品需展示並說明：如何透過創意，巧妙的解析數據、洞察數據，且應用數據結合廣告形式，達到目標受眾對於品牌或產品的關注與行動，提高廣告行銷的成效。

This awards encourages the use of any creative advertising form driven by data insight. The entries should show and explain how to skillfully analyze and have insight into data through the creativity.The application of data combined with advertising forms can achieve the target audience's attention and action on the brand or product, and improve the effectiveness of advertising marketing.

最佳AI應用 AI Application

參賽作品運用AI科技搭配，且示範該科技如何運用創新的方法觸及受眾。參賽作品可包含所有型態及任何AI科技的創新運用。評審將著重於該AI科技的創新度與應用於行銷活動的靈活度。

The competition entries utilize AI technology in conjunction and demonstrate how this technology can creatively engage the audience. Entries can include all forms and any innovative use of AI technology. Judges will focus on the innovation and flexibility of AI technology applied in marketing activities.