2025 4A創意獎
評審團主席

每一件敢於不同的好創意，可以原汁原味的被看見，都是難能可貴的，每一位不忘初衷的創意也是。世界級國際評審與 4A 頂尖評審團都準備好了，儘管放作品過來，活得發光發熱！ ✨✨✨

評審團主席游明仁介紹

評審團組成方式

4A複決選評審，由【4A創意獎籌備會】邀請。今年邀請「5位海外評審」加入。
4A初選評審，採「大評審團制」，由 31家4A會員公司推派代表。
邀請協辦單位 DMA (台灣數位媒體應用暨行銷協會) 及 MAA (台北市媒體服務代理商協會) 推派賢達人士，參與初選評審及複決選評審。
由【4A創意獎籌備會】指定本年度「評審團主席」。

評分方式

初審

採線上評審方式。
評審需看完每一作品之所有報名上傳內容後，逐一進行評分（1-9分），並有評分標準。
各類作品依所有評審打分之總分平均後進行排序，取平均超過5分以上之作品「入圍」複決審。
每個獎項入圍件數，須達該獎項參賽件數的 1/3 或 1 件以上。

複決審

複審採線上評審方式。
由「複決選評審團」看完每一作品之所有報名上傳內容後，逐一進行評分。
決審採實體會議方式，由評審團決議，各獎項選出 [金獎]、[銀獎]、[銅獎] 及 [佳作]。
[金獎] 需達各評審團可投票人數2/3，[銀獎]、[銅獎] 與 [佳作] 需達各評審團可投票人數1/2。
最終決審會議中，選出 [評審團特別獎]、[全場最大獎]。

國際評審

SHOWCASE

Kok Keong Chow
Independent Creative Lead

Kok Keong Chow，綽號 KK，是一位橫跨多元領域的創意人，擁有超過三十年的品牌傳播經驗，來自馬來西亞，曾於新加坡、馬來西亞、印尼與泰國等地的多家國際廣告網絡任職。

KK 曾在新加坡的 FCB、JWT、Wunderman 和 McCann 任職；在吉隆坡則服務於 Publicis、Havas、TBWA、DDB 和 Dentsu；也曾於雅加達與曼谷的 Hakuhodo 擔任要職，最近則在雅加達的 Innocean 擔任創意領導職位。他深耕東南亞市場，為 Honda、Toyota、Hyundai、Volvo、Citibank、Vivo、Panasonic、Sony、Dulux 等多個品牌打造整合創意解決方案。

他的創意實力備受國際肯定，累積超過 300 座國際獎項，包括印尼首座、也是唯一一座 D&AD 黃鉛筆（Yellow Pencil），以及 3 支石墨鉛筆（Graphite Pencil）、4 支木鉛筆（Wood Pencil）、3 座 One Show 金鉛筆等，更屢獲 Cannes Lions、Clio、Clio Health、LIA、New York Festivals、Spikes Asia、AdFest、Mad Stars 與 Effie Asia 等國際獎項肯定。這些殊榮讓他連續六年獲選為《Campaign Brief Asia》「印尼最獲獎創意人」第 1 名，並於近期名列亞洲第 19 名「最獲獎創意領袖」。

此外，KK 亦曾受邀擔任多項國際創意獎評審，包括 D&AD、The One Show、One Asia、Clio、Spikes Asia、AdFest、釜山 Mad Stars、LIA Chinese、龍璽創意獎、中國 4A 獎與香港金帆獎等。

Kok Keong Chow, also known as KK, is a hybrid creative with over three decades of experience in brand communications. Originally from Malaysia, KK has worked with several international networks across Singapore, Malaysia, Indonesia, and Thailand.

His career includes stints at FCB, JWT, Wunderman, and McCann in Singapore; Publicis, Havas, TBWA, DDB, and Dentsu in Kuala Lumpur; Hakuhodo in Jakarta and Bangkok; and, most recently, Innocean in Jakarta. With extensive experience across Southeast Asia, KK has delivered integrated creative solutions for a diverse range of brands, including Honda, Toyota, Hyundai, Volvo, Citibank, Vivo, Panasonic, Sony, Dulux, and more.

KK’s creative excellence is recognised globally, with over 300 international awards from prestigious creative shows, including Indonesia’s first and only D&AD Yellow Pencil, 3 Graphite Pencils, 4 Wood Pencils, 3 One Show Gold Pencils, and numerous metals at Cannes Lions, Clio, Clio Health, LIA, New York Festivals, Spikes Asia, AdFest, Mad Stars, and Effie Asia. These accolades have earned him the distinction of being ranked Indonesia’s No.1 Most-Awarded Creative by Campaign Brief Asia for 6 consecutive years, and most recently, the No.19 Most-Awarded Creative Leader in Asia.

In addition, KK has served as a juror for several award shows, including D&AD, The One Show, One Asia, Clio, Spikes Asia, AdFest, Busan Mad Stars, LIA Chinese, China Longxi, the China 4As Awards, and the Hong Kong Kam Fan.

Sompat Trisadikun
Chief Creative Officer
Grey Thailand

Sompat Trisadikun 擔任 Grey Thailand（泰國 Grey 廣告）首席創意長，致力於引領團隊推動創意轉型與業務成長。他為多個頂尖品牌創造出令人驚豔的創新作品，包括 McDonald’s、Samsung、P&G、Unilever、Mercedes-Benz、KFC、Uniqlo、Netflix、Bar B Q Plaza 與泰國健康促進基金會，展現出將創意思維與商業策略完美結合、為客戶創造成功的能力。

Sompat 在創意圈享有極高聲譽，至今累積獲得超過 1,000 項國內外創意大獎，包括 Cannes Lions、The One Show、D&AD、Clio Awards、London International Awards、Andy Awards、ADC 等重量級獎項。

他曾擔任曼谷藝術指導人協會（Bangkok Art Directors Association）及泰國 Adman Awards 的主席，也曾入選美國《Adweek》Creative 100 創意百大人物名單。此外，在他的帶領下，Grey Thailand 多年來屢次榮登泰國最獲獎代理商的寶座。

Sompat Trisadikun serves as the Chief Creative Officer at Grey Thailand, where he is leading the creative transformation and business growth of the agency.

He has achieved remarkable success by producing innovative work for high-profile brands such as McDonald’s, Samsung, P&G, Unilever, Mercedes-Benz, KFC, Uniqlo, Netflix, Bar B Q Plaza, and the Thai Health Promotion Foundation. His work demonstrates his ability to blend creative thinking with a business mindset to drive client success.Sompat is highly regarded within the creative community, having amassed over 1,000 prestigious awards on both international and national stages.

His accolades include honors from Cannes Lions, The One Show, D&AD, Clio Awards, London International Awards, Andy Awards, ADC, etc.He was the President of the Bangkok Art Directors Association and the Adman Awards. He was listed in Adweek's Creative 100 in the U.S. Plus, he also helped his agency become the most awarded agency in Thailand for a number of years.

SHOWCASE

Arthur Tsang
McCann Worldgroup
Chief Creative Officer,Greater China

Arthur 出生於倫敦，走了一條與眾不同的道路，最終成為中國最具影響力的創意領袖之一。他畢業於牛津大學物理與哲學系，曾當過投資銀行家、滑雪教練、職業音樂人——這一切都發生在他踏入創意領域之前。

在過去 20 年裡，Arthur 主導了中國市場上一些最受矚目、最深入人心的廣告活動。憑藉對說故事的執著與對無邊界體驗的追求，他持續在創意形式上突破框架，引領中國品牌行銷走向流行文化的前沿。

他與瑪氏集團（Mars Inc.）長期合作，為 Extra 香口膠打造的《Flavours of Life》微劇系列，將全球策略轉化為中國首部品牌微劇，深受不同世代消費者喜愛。他擅長打破傳統形式，包括打造中國第一支音樂劇形式的電視廣告、首個群眾募資行銷黑客計畫，以及全球首部由全女性眾包團隊製作的短片。此外，他也與倫敦 AMV BBDO 團隊合作，打造史上首個真正全球化的士力架（Snickers）廣告，以憨豆先生為主角，在全球市場掀起熱潮。

除了瑪氏，他也協助眾多國際品牌在中國市場深耕成長，包括 Mercedes-Benz、Budweiser、Pepsi、Gatorade、Caltrate 等，並屢獲創意與行銷實效類獎項。他近期為哈爾濱啤酒設計的「Sit-pack」包裝也廣受好評，橫掃多項區域與國際大獎，兼具創意與實效性。

A London native, Arthur took a unique path to becoming one of China’s most influential creative leaders. Graduating in Physics and Philosophy from the University of Oxford, he spent time as an investment banker, ski instructor and a professional musician – all before finding his way into a creative department.

Over the past 20 years, Arthur has been responsible for some of the most talkworthy and best loved advertising campaigns in China. With an obsession for storytelling and borderless experiences, Arthur has pioneered formats and has been at the leading edge of China’s branding scene and its influence on popular culture.

A long-time collaborator with Mars Inc., his Extra Gum Flavours of Life series transformed a global strategy into a China’s first micro series, loved by generations of Chinese consumers. His work has always strived to be format-breaking, notably creating China's first TVC Musical, China’s first crowdfunding hack and the world's first short film produced by a crowdsourced all-female crew. Arthur was also responsible for developing the first truly global Snickers campaign with Mr. Bean, in collaboration with AMV BBDO in London.

Beyond Mars, he has helped the growth of famous international brands in China including Mercedes-Benz, Budweiser, Pepsi, Gatorade, Caltrate and more, with work picking up accolades along the way. His recent acclaimed work on the Harbin Sit-pack packaging design received multiple golds in regional and international shows, both for creativity and effectiveness.

Taro Taniwaki
Copywriter, Hakuhodo Japan

谷脇太郎（Taro Taniwaki），畢業於甜點學校，曾嘗試從事搞笑藝人的工作數年未果，最終於 2014 年踏入廣告圈。自此以來，他與眾多國際品牌合作，橫掃各大國際創意獎項，並於 2024 年榮登 D&AD「年度最佳文案」榜首。

作為一位 6 歲孩子的父親，他每天最大的挑戰不是截稿期限，而是如何閃過家中四處散落的 LEGO 積木。

得獎紀錄

Cannes Lions（坎城創意節）：Titanium 鈦獅／金獅／評審獎
Clio Awards（克里奧獎）：Grand Prix 大獎
The One Show：金獎
ADC Awards（紐約藝術指導協會獎）：Grand Prix（最佳領域）／Fusion Cube
D&AD Awards：White Pencil 白鉛筆／Yellow Pencil 黃鉛筆
New York Festival：Grand Prix 大獎
London International Awards：Grand Prix 大獎
Red Dot 紅點設計獎：Grand Prix 大獎
The Webby Awards：Webby 獎／People’s Voice 人氣獎
Eurobest：Grand Prix 大獎
Adfest：Grand Prix 大獎／官方講者
Spikes Asia：金獎／評審團成員
……等眾多獎項

Taro Taniwaki, After graduating from a pastry school and spending several years pursuing an unsuccessful career as a comedian, Taro entered the world of advertising in 2014. Since then he has worked with global brands around the world, won countless trophies in international awards, leading him to be ranked the No.1 Copywriter by D&AD (2024). As the father of a 6-year-old, his daily struggle is not with deadlines, but with avoiding stray LEGO bricks scattered across the house.

AWARDS

Cannes Lions Titanium / Gold / Jury
Clio Awards Grand Prix
The One Show Gold
ADC Awards Grand Prix (Best of Discipline) / Fusion Cube
D&AD Awards White Pencil / Yellow Pencil
New York Festival Grand Prix
London International Awards Grand Prix
Red Dot Grand Prix
The Webby Awards Webby / People’s Voice
Eurobest Grand Prix
Adfest Grand Prix / Official Speaker
Spikes Asia Gold / Jury
etc.

SHOWCASE

SHOWCASE

OSAKA EXPO 2025

Under The Midnight RAINBOW

The Winds of Change

OSAKA EXPO 2025

1/4

Naoki Tanaka 田中直樹
Executive Creative Director,
Chief Creative OfficerDentsu Lab

Naoki Tanaka，現任Dentsu Lab 執行創意總監／首席創意長，並擔任 2025 年坎城創意節「數位工藝類」評審團主席。

身為創意總監與文案，田中直樹擅長運用文字、影像、設計與科技等多元媒介，靈活中和各種手法，為社會與商業領域中的議題提供創意解方。

獲獎紀錄

THEA Catalyst Award
Forbes Japan「NEXT100」未來百大人物
ADFEST 亞洲廣告節 Grand Prix 大獎
Cannes Lions（坎城創意節）
D&AD（英國設計與藝術指導協會獎）
LIA（倫敦國際獎）
NY ADC（紐約藝術指導協會獎）
Good Design Award（日本優良設計獎）
2021 年「Creator of the Year 年度創作者獎」得主
ADC Award／ACC Award 等其他多項獎項

Naoki Tanaka, Executive Creative Director,Chief Creative Officer, Dentsu Lab. Jury President for Digital Craft Category at Cannes Lions 2025“.

As a creative director and copywriter, I neutralize and plan using appropriate means such as words, images, design, and technology to solve various issues in the world and in business.

AWARDS

THEA Catalyst Award
Forbes Japan “NEXT100”
ADFEST Grand Prix
Cannes Lions / D&AD / LIA / NY ADC Good Design Award
Creator of the Year 2021 Medalist
ADC Award / ACC Award etc.