
2026 第35屆 4A創意獎
第一組【影音敘事工藝】評審介紹
Jury Panel ❶:Film, Print & Craft
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評審標準:聚焦於視覺與聽覺感染力、敘事表現、製作工藝水準,以及文案創意與文字修辭,全面檢視作品的創意與執行品質。
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評選機制:由 評審團主席 周麗君 兼任評審長,率領「初選評審團」與「決選評審團」,自 8 月 26 日起,歷經三階段專業且嚴謹的評選程序,選出本屆 18 項年度創意標竿。
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評審陣容:集結 4A廣告代理商代表,並邀請知名獨立代理商創辦人、創意領導人 及 廣告導演 等跨領域專家,以多元觀點與國際視野,共同評選最具創意與工藝水準的傑出作品。
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Award Categories: Responsible for judging 18 awards across three categories: A. Print & Outdoor, B. Film & Audio, and C. Craft.
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Judging Criteria: Entries are evaluated on their visual and auditory impact, storytelling, craftsmanship, and excellence in copywriting and language, with a holistic assessment of both creative ideas and quality of execution.
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Judging Process: Led by Grand Jury President Alice Chou, who also serves as Jury Chair, the Shortlist Jury and Final Jury undertake a rigorous three-stage judging process beginning on 26 August, culminating in the selection of the year's most outstanding creative work across all 18 awards.
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Jury Composition: The jury brings together creative leaders from 4A member agencies, alongside founders of leading independent agencies, executive creative leaders, and acclaimed commercial directors. Drawing on diverse perspectives and international expertise, the panel recognizes work that demonstrates the highest standards of creativity and craftsmanship.
決選評審團|Final Jury
初選評審團|Shortlist Jury
即將公布,敬請期待!



















