第35屆【4A創意獎】評審團
創意標竿．全球視野
Jury Panel: Creative Excellence. Global Perspectives.

為確保評選品質，並大幅提升評審的專注度與討論深度，第35屆【4A創意獎】全面優化評審制度。依據獎項屬性，將評審團（包含初審與決審）拆分為三大專業評審組（Jury Panel）獨立運作，決審日首度採行「三軌並行、單日決審」機制。整體評選分為三大階段：​​

❶ 初審階段（Shortlist Judging）：
 

• 由三組 初選評審團 (Shortlist Jury) 透過「線上評審系統」進行評分（1–9 分制）。

• 大會採行「大評審團制度」，邀集 31家4A會員公司 推派之專業代表，並結合 TAAA、MAA、DMA、TIPRA等公協會推薦之產業領袖及跨領域專家，共超過120位初選評審，分為三組進行評選。

• 每位評審須完整檢視作品所有報名內容後逐件評分，依平均分數排序，並由評審團主席參考整體評分結果決定各獎項入圍名單。各獎項入圍件數，原則上為該獎項參賽件數三分之一，至少一件。

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❷ 複審階段（Online Final Review）：
 

• 由三組 決選評審團 (Final Jury) 於決審會議前，針對所有入圍作品，進行線上評閱與評分（1–9分制）。

• 此階段著重於作品創意概念、執行品質、策略完整性與整體影響力，讓評審於正式會議前充分熟悉每件作品，提升決審討論效率與品質。

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❸ 決審階段（Final Judging Meeting）：
 

• 決審當天，三組 決選評審團 (Final Jury) 將分別於「三間獨立評審室」同步進行全天實體評選。

• 每組評審團均由 9位決選評審 組成，包括：

  • 1位 評審長（由 評審團主席 或 副主席 擔任）

  • 2位 國際評審 (International Jurors)

  • 6位 決選評審 (Final Jurors)

• 所有入圍作品將於現場充分討論後，以投票方式決定各獎項之 金獎 (Gold Award)、銀獎 (Silver Award)、銅獎 (Bronze Award) 與 佳作 (Merit Award)。若評審團認為作品未達得獎標準，得決議獎項從缺。

• 最後，由 評審團主席、兩位評審團副主席、六位國際評審，以及三位代理評審長 共12位評審，共同評選年度最高榮譽—— 全場大獎 (Grand Prix) 與 評審團特別獎 (Jury Special Award)。

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To ensure the highest standards of judging while enhancing both the focus of each juror and the depth of deliberation, the 35th 4A Creative Awards introduces a comprehensively redesigned judging system. Based on the nature of the award categories, both the Shortlist Jury and the Final Jury are organized into three independent Jury Panels, each dedicated to a distinct creative discipline.

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For the first time, the Final Judging Meeting will adopt a three-panel, single-day judging format, allowing all three Jury Panels to deliberate simultaneously in parallel.
 

The judging process consists of three stages:

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Stage 1 | Shortlist Judging: Online Evaluation by Three Shortlist Juries.

• More than 120 industry professionals will serve on three Shortlist Juries, evaluating entries through the online judging platform using a 9-point scoring system.

• The Awards adopts a Grand Jury approach, bringing together professional representatives nominated by the 31 member agencies of 4A, alongside distinguished industry leaders and cross-disciplinary experts recommended by organizations including TAAA, MAA, DMA, and TIPRA.

• Each juror is required to review all submitted materials for every entry before assigning an individual score. Entries are ranked according to their average scores, after which the Grand Jury President confirms the final shortlist for each category. As a general rule, the number of shortlisted entries is approximately one-third of the total entries in each category, with a minimum of one shortlisted work.

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Stage 2 | Online Final Review: Online Review by the Three Final Juries.

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• Prior to the Final Judging Meeting, the three Final Juries conduct a second round of online evaluation of all shortlisted entries, again using the 9-point scoring system.

• This stage focuses on the strength of each work's creative concept, quality of execution, strategic thinking, and overall impact, ensuring that jurors are fully familiar with every shortlisted entry before the in-person deliberations.​

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Stage 3 | Final Judging Meeting: In-Person Deliberation by Three Independent Jury Panels.

• On Final Judging Day, the three Final Jury Panels convene simultaneously in three independent Jury Rooms for a full day of in-depth discussion and deliberation.

• Each Jury Panel consists of nine jurors:

  • One Presiding Chair (served by either the Grand Jury President or one of the Jury Presidents)

  • Two International Jurors

  • Six Taiwan Final Jurors

• Following comprehensive discussion, jurors vote to determine the recipients of the Gold Award, Silver Award, Bronze Award, and Merit Award in each category. If the Jury determines that no entry meets the required standard of excellence, an award may be withheld.

• Finally, the Grand Jury President, two Jury Presidents, six International Jurors, and three Alternate Jury Chairs—a total of 12 jurors—will jointly determine the competition's highest honors: the Grand Prix and the Jury Special Award.