
2026第35屆【4A創意獎】國際評審
2026 35th 4A Creative Awards International Jurors

國際評審:影音敘事工藝 (ABC)
Reed Collins
奧美集團 亞太區 首席創意長 (Chief Creative Officer, Ogilvy Asia-Pacific)
Reed Collins 兼具罕見的全球文化敏銳度與驅動商業成長的創意量能。他的創意足跡遍及全球最具競爭力的傳播之都——雪梨、約翰尼斯堡、倫敦、紐約及芝加哥,並於過去十年深耕香港。 作為奧美亞太區首席創意長,他領導並統籌亞太區 17 個多元市場、共 35 個辦公室的創意與策略輸出,精準駕馭區域內的文化細敏度。他致力於整合傳播,跨足廣告、公關、社群、體驗與直效行銷,協助 Coca-Cola、Unilever、Spotify、IKEA 及 KFC 等全球巨擘推動商務成長。 在其領導下,奧美亞太區連續五年在包含 Effies 在內的所有主流大獎中榮膺「年度區域代理商網絡」。他大力推動「在地原創(local-for-local)」的文化突破,為巴基斯坦(2021年)與新加坡(2024年)奪得史上首座坎城金獅全場大獎(Cannes Grand Prix),並開創了如 Unilever 的 Vaseline Verified 等創作者導向的新商模。 他生涯斬獲 90 多座坎城金獅(含 7 座全場大獎及 2 座鈦金獅)與 100 多座 One Show 鉛筆,作品更被紐約現代藝術博物館(MoMA NYC)永久收藏。 他曾任坎城金獅評審團主席,現任 The One Club 國際董事。 Reed Collins brings a rare combination of global cultural fluency and business-driving creativity. His career has spanned the world’s most competitive media capitals – Sydney, Johannesburg, London, New York, and Chicago – before anchoring in Hong Kong for the past decade. As Chief Creative Officer for Ogilvy APAC, he orchestrates and leads the creative and strategic output for 35 offices across 17 diverse markets, navigating the rich cultural nuances unique to the region. His role is fundamentally integrated, coordinating a seamless narrative across Advertising, PR, Social, Experiential and Direct marketing to drive growth for global giants like Coca-Cola, Unilever, Spotify, IKEA, and KFC. Under his leadership, Ogilvy APAC has been named Regional Network of the Year for five consecutive years across every major show—including the Effies. He has championed 'local-for-local' cultural breakthroughs, securing the first-ever Cannes Grand Prix for both Pakistan (2021) and Singapore (2024). With a career tally of 90+ Cannes Lions (including 7 Grand Prix and 2 Titanium) and 100+ One Show Pencils, Reed’s work is featured in the permanent collection at MoMA NYC. He has served as Jury President for Cannes Lions and sits on the International Board of the One Club.

國際評審:影音敘事工藝 (ABC)
Ryutaro Seki
日本李奧貝納 執行創意總監 (Executive Creative Director, Publicis Groupe Japan)
関龍太郎(Ryutaro Seki)現任日本李奧貝納(Publicis Groupe Japan)執行創意總監,以其卓越的整體整合傳播解決方案設計能力聞名。 他擅長打破媒體界線,透過「媒體中立規劃(Media-Neutral Planning)」將數位創新、內容與媒體無縫融合,為客戶尋求最具實效的創意解方。 其職涯融合了傳統大眾廣告的深厚根基與尖端技術策略。他曾在電通(Dentsu)深耕二十年(2000–2020),並具備東京、紐約和曼谷等國際大都市的豐富實戰經驗,包括在策略代理商 Naked Communications 以及紐約 Google/Zoo 的外派經歷。 在 Google 任職期間,他熟練地將機器學習、AR、YouTube 和 Google Assistant 等先進技術平台導入品牌溝通中。 他不僅是一位創意人,更是推動數位、策略與創意團隊之間協同效應的戰略催化劑。 Ryutaro Seki is a highly accomplished Executive Creative Director at Publicis Groupe Japan, recognized for his ability to design holistic communication solutions. By seamlessly integrating digital innovation, content, and media, he specializes in media-neutral planning to find the most effective creative outcomes for his clients. His career is defined by a unique blend of traditional mass advertising expertise and cutting-edge technological strategy. Key highlights include two decades at Dentsu (2000–2020), global roles in Tokyo, New York, and Bangkok (including Naked Communications and a secondment with Google/Zoo in New York). During his tenure at Google, he mastered the application of advanced platforms—including Machine Learning, AR, YouTube, and Google Assistant—into brand communications. Seki acts as a strategic catalyst, fostering synergy between digital, strategy, and creative teams.

國際評審:體驗設計創新 (DEFG)
Kazuhiro Shimura
日本電通 執行創意總監 (Executive Creative Director, DENTSU INC.)
志村和広(Kazuhiro Shimura)現任日本電通(DENTSU INC.)未來創意中心(Future Creative Center)執行創意總監。 他以獨特的「新形態創意人」姿態顛覆業界,擁有生物技術學術背景,將科學思維帶入創意中。透過將創意與設計融合科技、數據和商業,他的作品旨在解決複雜的社會挑戰並形塑更美好的未來。 其職涯始於電通,隨後加入豐田汽車(Toyota)的移動創新團隊,參與研發超緊湊三輪電動車「i-ROAD」及相關城市運輸移動服務。 近年來,他深耕於 AI 驅動的創意與創新,其最著名的開創性發明是「TUNA SCOPE」——全球首款用於評估鮪魚品質的 AI 系統,與日本政府及全球企業合作,成功解決海鮮產業的結構性挑戰。 其作品在坎城金獅、D&AD、The One Show、Clio、NY ADC、LIA、Spikes Asia 及 ADFEST 等大獎備受肯定。 他亦多次出任國際賽事評審,包含坎城金獅、D&AD 等,更於去年擔任 Spikes Asia 數位工藝(Digital Craft)與社群及影響者(Social & Influencer)類別的評審團主席,以及今年坎城金獅創新類別(Innovation)的評審團主席。 Kazuhiro Shimura is Executive Creative Director at DENTSU INC., leading multidisciplinary innovation at Dentsu’s Future Creative Center. He is revolutionizing the industry as a new type of creative professional. With an academic background in biotechnology, he brings a scientific mindset. By combining creativity and design with technology, data, and business, he creates work that addresses societal challenges and helps shape a better future. He began his career at Dentsu and later joined Toyota’s mobility innovation team, contributing to i-ROAD—an ultra-compact three-wheeled electric vehicle—and related mobility services exploring new possibilities for urban transport. In recent years, he has focused on AI-driven creativity and innovation. One of his pioneering inventions is TUNA SCOPE, the world’s first AI system developed to assess tuna quality, designed to tackle structural challenges in the seafood industry. His work has been recognized at Cannes Lions, D&AD, The One Show, Clio, NY ADC, LIA, Spikes Asia, and ADFEST. Most recently, he served as Jury President of the Digital Craft and Social & Influencer categories at Spikes Asia last year and of the Innovation category at Cannes Lions this year.

國際評審:體驗設計創新 (DEFG)
Leslie Chan
陳永基設計 創辦人 (Founder & Creative Director, LC Design)
陳永基先生為陳永基設計有限公司創辦人,是台灣平面設計發展的重要推手。他曾榮任多項國內外頂尖創意外交賽事評審,包括倫敦 LIA 國際廣告獎、美國 One Show 創意大中華青年獎、Adfest 亞太廣告節、中國龍璽廣告獎及德國 iF 設計獎等。 在卓越的設計生涯中,他已斬獲超過 500 項國際與國內重要獎項,其中最著名的是德國 Red Dot 紅點設計獎的最高榮譽——Grand Prix 至尊大獎,以及大中華傑出設計師大獎。 Leslie Chan is the founder of Leslie Chan Design Co., Ltd. and a pivotal figure in the development of Taiwan’s graphic design. He has served as a jury member for numerous prestigious international competitions, such as the London International Awards, One Show Greater China, AdFest International Creative Festival, Longxi Awards and the iF Design Awards. Over the course of his career, he has garnered more than 500 awards worldwide, most notably the Red Dot Grand Prix and the Outstanding Greater China Designer Awards.

國際評審:商務策略永續 (HIJK)
Thomas Kim
韓國 Paulus 創意長暨合夥人 (CCO & Partner, Paulus)
金弘卓(Thomas Hongtack Kim)是一位富有遠見的創意方案實踐家(Creative Solutionist),為「2kg」創意方案實驗室的創辦人,現任韓國 Paulus 廣告代理商的創意長暨合夥人。他同時擔任 The One Club for Creativity 國際董事會成員、亞太廣告節(Adfest)董事會成員以及大中華 4A 顧問委員會成員。在此之前,他曾任第一企劃(Cheil Worldwide)創意創新群的執行創意總監(ECD)。其工作足跡遍及首爾、紐約、北京和上海,涉獵極其廣泛的客戶與市場。 他專注於設計數位、社群與企業社會責任(CSR)平台,為迫切的現實挑戰提供切實可行的創意方案。金弘卓長期致力於解決環境與社會問題,並與聯合國組織、NGO、企業及學術機構緊密合作。憑藉深厚的專業底淵,他曾受邀擔任由比爾蓋茲基金會與坎城金獅聯合發起的 Cannes Chimera 導師兼評審,並於 2020 年擔任由聯合國與 The One Show 創立的永續發展目標鉛筆獎(SDG Pencil)首屆評審。 2024 年,他出任坎城金獅 SDG 類別評審,並獲邀擔任 2025 年 The One Show 永續發展目標鉛筆獎的評審團主席。此外,他也是區塊鏈驅動互助領域的開拓者,與領先企業和媒體合作開創諸多創新解決方案。 他曾榮獲無數國際大獎,並在坎城金獅、One Show、D&AD、LIA、Clio、紐約廣告節等國際頂尖創意節擔任評審與演講嘉賓,曾獲 Campaign Asia-Pacific 評選為「年度創意人」,並在 Directory Big Won 排行榜中位列「全球前十大執行創意總監」,亦獲頒韓國廣告業顯著貢獻總統表彰。 Thomas Hongtack Kim is a visionary Creative Solutionist, founder of '2kg' Creative Solution Lab, and CCO and Partner at 'Paulus', Creative Agency. He also serves on the International Board of Directors of the One Club for Creativity, 'Collective', the Board of Adfest and Advisory Board of 4A China. Previously, he was ECD of Creative Innovation Group at Cheil Worldwide. Having worked in Seoul, New York, Beijing, and Shanghai, Thomas has dealt with a wide array of clients and markets. He specializes in designing digital, social, and CSR platforms that deliver practical solutions to pressing challenges. With a focus on tackling environmental and social issues, he collaborates with UN organizations, NGOs, corporations, and academic institutions. His expertise has earned him roles as a judge and mentor for Cannes Chimera, a joint initiative by Bill Gates and Cannes Lions, and as the inaugural judge of the SDG Pencil in 2020, created by the UN and The One Show. In 2024, he contributed as a judge for the Cannes Lions SDG category and has been invited to serve as Jury President for the SDG Pencil at The One Show in 2025. A trailblazer in blockchain-driven mutual aid, he partners with leading corporations and media companies to pioneer innovative solutions. Thomas has received numerous awards and served as a judge and speaker at International Creative Festivals, including One Show, Cannes Lions, D&AD, LIA, Clio, NY Festival, Adfest, Spikes Asia, iF Design Awards, and more. Campaign Asia-Pacific awarded him the 'Creator of the Year' and he was ranked in 'the Top 10 ECD worldwide' in the Directory Big Won Rankings. He also received a Presidential Citation for Significant Contribution to the Korea Advertising Industry.

國際評審:商務策略永續 (HIJK)
Takeshi Nozoe
日本博報堂 SIX INC. 執行長暨創意總監 (CEO & Executive Creative Director, SIX INC.)
野添剛士(Takeshi Nozoe)為 2013 年成立於東京的創意公司 SIX Inc. 創辦人。作為頂尖創意總監,他以打造創新溝通以及跨越全球市場、連結品牌與受眾的沉浸式實體體驗而聞名。 他的作品跨足與 Toyota GR、Lexus、Suntory 三得利威士忌及 Samsung 三星等領導品牌的合作,不斷探索傳統廣告之外的新型態敘事。野添的創意哲學在於「創意與科技的融合」,持續打破表達的疆界。 其著名專案包括使用 1,000 架無人機進行的大型空間裝置、與樂團 OK Go 合作的音樂錄影帶《Obsession for Smoothness》(透過 567 台印表機進行同步程式化控制),以及為 Samsung Galaxy 打造、實現與平流層即時互動的「太空氣球計畫(Space Balloon Project)」。透過這些劃時代的作品,他成功開創了新型態的實體與體驗媒體。 其非凡成就令他斬獲超過 150 項國際創意大獎,包括坎城金獅多項金獎、紐約廣告節金獎、紐約 ADC 年度獎、倫敦國際獎(LIA)金獎以及 Spikes Asia 的全場大獎(Grand Prix)。 除了傳播領域,野添在產品與空間設計上也展現強大創新力,近期亦於米蘭設計週展出裝置藝術。SIX 研發的原創產品「COTODAMA 歌詞喇叭(Lyric Speaker)」目前行銷全球 44 個國家,因將音樂、設計與科技完美融合而贏得全球讚譽。 他堅信,在 AI 驅動最佳化的時代,創意必須由直覺、執念、工藝和實體所驅動——唯有如此,創意才能突破最佳化的框架,啟發市場與文化。他非常期待能一邊品嚐台灣茶,一邊與大家分享這些觀點,因為「有些好點子需要像茶一樣慢慢沉澱、淬鍊,而不是被快速產生的」。 Takeshi Nozoe is the founder of SIX Inc., a Tokyo-based creative company established in 2013. As a creative director, he is known for crafting innovative communication and immersive real-world experiences that bridge brands and audiences across global markets. His work spans collaborations with leading brands such as Toyota GR, Lexus, Suntory Whisky, and Samsung, where he explores new forms of storytelling beyond traditional advertising. Nozoe's approach is defined by a fusion of creativity and technology, consistently pushing the boundaries of expression. His notable projects include large-scale spatial installations using 1,000 drones, the music video Obsession for Smoothness created in collaboration with OK Go—featuring the synchronized, programmatic control of 567 printers—and the Space Balloon Project for Samsung Galaxy, enabling real-time interaction with the stratosphere. Through these works, he has pioneered new forms of physical and experiential media. His achievements have been recognized with over 150 international creative awards, including multiple Gold awards at Cannes Lions International Festival of Creativity, the New York Festivals Advertising Awards, the New York ADC Annual Awards, and the London International Awards, as well as the Grand Prix at Spikes Asia. Beyond communications, Nozoe has also demonstrated innovation in product and spatial design, most recently presenting installations at Milan Design Week. SIX's original product, the COTODAMA Lyric Speaker, is distributed in 44 countries worldwide, earning global acclaim for its unique integration of music, design, and technology. He believes that in an age of AI-driven optimization, creativity must be driven by instinct, obsession, craft, and the physical—only then can it break beyond optimization and inspire markets and culture. He looks forward to sharing these ideas with you—over a cup of Taiwanese tea, because some ideas are better steeped than generated.










