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抽象白色波

2026 第35屆 4A創意獎
第三組【商務策略永續】評審介紹

Jury Panel ❸:Commerce, Strategy & Sustainability

  • 評審獎項:負責評選 H. 商務類I. 整合類J. 策略類K. 永續行銷類,共 12 個獎項

  • 評審標準:聚焦於策略洞察、商務成效、品牌整合、全通路轉化、永續價值與社會影響力,全面檢視作品如何透過精準策略、跨媒體整合與創新行銷思維,創造兼具市場效益與長期品牌價值的卓越成果。

  • 評選機制:評審團副主席 楊乃菁 兼任評審長,率領「初選評審團」「決選評審團」,自 8 月 26 日起,歷經三階段專業且嚴謹的評選程序,選出本屆 17 項年度創意標竿。

  • 評審陣容:集結 4A廣告代理商策略長與執行長公關產業領袖永續行銷專家,以及品牌端高階行銷主管共同參與,從市場策略、商業成長、品牌經營、永續發展與企業決策等多元視角,評選最具商業價值、策略深度與社會影響力的傑出作品。

  • Award Categories: Responsible for judging 12 awards across four categories: H. Commerce, I. Integrated, J. Strategy, and K. Sustainable Marketing.

  • Judging Criteria: Entries are evaluated on the strength of strategic insight, commercial effectiveness, brand integration, omnichannel conversion, sustainability, and social impact. The jury takes a holistic view of how strategic thinking, integrated communications, and innovative marketing approaches work together to deliver measurable business results, long-term brand value, and meaningful societal impact.

  • Judging Process: Led by Jury President Jin Yang, who also serves as Jury Chair, the Shortlist Jury and Final Jury undertake a rigorous three-stage judging process beginning on 26 August, culminating in the selection of the year's most outstanding creative work across all 12 awards.

  • Jury Composition: The jury brings together Chief Strategy Officers and Chief Executive Officers from 4A member agencies, alongside leaders in public relations, sustainability marketing experts, and senior client-side marketing executives. Drawing on diverse perspectives spanning business strategy, commercial growth, brand leadership, sustainability, and executive decision-making, the panel recognizes work that demonstrates outstanding strategic excellence, commercial value, and positive social impact.

​決選評審團|Final Jury

​初選評審團|Shortlist Jury

(依照英文名A-Z排列順序)

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​鉑金贊助

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