
2026 第35屆 4A創意獎
第一組【影音敘事工藝】評審介紹
Jury Panel ABC:Film, Print & Craft
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評審標準:聚焦於視覺與聽覺感染力、敘事表現、製作工藝水準,以及文案創意與文字修辭,全面檢視作品的創意與執行品質。
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評選機制:由 評審團主席 周麗君 兼任評審長,率領「初選評審團」與「決選評審團」,自 8 月 26 日起,歷經三階段專業且嚴謹的評選程序,選出本屆 18 項年度創意標竿。
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評審陣容:集結 4A廣告代理商代表,並邀請知名獨立代理商創辦人、創意領導人 及 廣告導演 等跨領域專家,以多元觀點與國際視野,共同評選最具創意與工藝水準的傑出作品。
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Award Categories: Responsible for judging 18 awards across three categories: A. Print & Outdoor, B. Film & Audio, and C. Craft.
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Judging Criteria: Entries are evaluated on their visual and auditory impact, storytelling, craftsmanship, and excellence in copywriting and language, with a holistic assessment of both creative ideas and quality of execution.
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Judging Process: Led by Grand Jury President Alice Chou, who also serves as Jury Chair, the Shortlist Jury and Final Jury undertake a rigorous three-stage judging process beginning on 26 August, culminating in the selection of the year's most outstanding creative work across all 18 awards.
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Jury Composition: The jury brings together creative leaders from 4A member agencies, alongside founders of leading independent agencies, executive creative leaders, and acclaimed commercial directors. Drawing on diverse perspectives and international expertise, the panel recognizes work that demonstrates the highest standards of creativity and craftsmanship.
決選評審團|Final Jury

評審團主席 :影音敘事工藝 (ABC)
周麗君 Alice Chou
電通創意事業群 首席創意長 (Chief Creative Officer, Dentsu Creative Taiwan)
周麗君現任電通創意事業群首席創意長,長年帶領團隊創下台灣廣告史多項國際紀錄,曾榮獲坎城創意獎 Grand Prix、D&AD、One Show、Clio、Spikes Asia 等國際大 獎肯定。曾多次受邀擔任 Cannes Lions 評審,亦為首位擔任 D&AD Entertainment 與 Spikes Asia Jury President 的台灣創意人。 Alice Chou is Chief Creative Officer of Dentsu Creative Taiwan. She has led award-winning work recognized by Cannes Lions, D&AD, One Show, Clio and Spikes Asia, and is the first Taiwanese creative to serve as Jury President at both D&AD Entertainment and Spikes Asia. She is also a frequent Cannes Lions juror.

國際評審:影音敘事工藝 (ABC)
Reed Collins
奧美集團 亞太區 首席創意長 (Chief Creative Officer, Ogilvy Asia-Pacific)
Reed Collins 兼具罕見的全球文化敏銳度與驅動商業成長的創意量能。他的創意足跡遍及全球最具競爭力的傳播之都——雪梨、約翰尼斯堡、倫敦、紐約及芝加哥,並於過去十年深耕香港。 作為奧美亞太區首席創意長,他領導並統籌亞太區 17 個多元市場、共 35 個辦公室的創意與策略輸出,精準駕馭區域內的文化細敏度。他致力於整合傳播,跨足廣告、公關、社群、體驗與直效行銷,協助 Coca-Cola、Unilever、Spotify、IKEA 及 KFC 等全球巨擘推動商務成長。 在其領導下,奧美亞太區連續五年在包含 Effies 在內的所有主流大獎中榮膺「年度區域代理商網絡」。他大力推動「在地原創(local-for-local)」的文化突破,為巴基斯坦(2021年)與新加坡(2024年)奪得史上首座坎城金獅全場大獎(Cannes Grand Prix),並開創了如 Unilever 的 Vaseline Verified 等創作者導向的新商模。 他生涯斬獲 90 多座坎城金獅(含 7 座全場大獎及 2 座鈦金獅)與 100 多座 One Show 鉛筆,作品更被紐約現代藝術博物館(MoMA NYC)永久收藏。 他曾任坎城金獅評審團主席,現任 The One Club 國際董事。 Reed Collins brings a rare combination of global cultural fluency and business-driving creativity. His career has spanned the world’s most competitive media capitals – Sydney, Johannesburg, London, New York, and Chicago – before anchoring in Hong Kong for the past decade. As Chief Creative Officer for Ogilvy APAC, he orchestrates and leads the creative and strategic output for 35 offices across 17 diverse markets, navigating the rich cultural nuances unique to the region. His role is fundamentally integrated, coordinating a seamless narrative across Advertising, PR, Social, Experiential and Direct marketing to drive growth for global giants like Coca-Cola, Unilever, Spotify, IKEA, and KFC. Under his leadership, Ogilvy APAC has been named Regional Network of the Year for five consecutive years across every major show—including the Effies. He has championed 'local-for-local' cultural breakthroughs, securing the first-ever Cannes Grand Prix for both Pakistan (2021) and Singapore (2024). With a career tally of 90+ Cannes Lions (including 7 Grand Prix and 2 Titanium) and 100+ One Show Pencils, Reed’s work is featured in the permanent collection at MoMA NYC. He has served as Jury President for Cannes Lions and sits on the International Board of the One Club.

國際評審:影音敘事工藝 (ABC)
Ryutaro Seki
日本李奧貝納 執行創意總監 (Executive Creative Director, Publicis Groupe Japan)
関龍太郎(Ryutaro Seki)現任日本李奧貝納(Publicis Groupe Japan)執行創意總監,以其卓越的整體整合傳播解決方案設計能力聞名。 他擅長打破媒體界線,透過「媒體中立規劃(Media-Neutral Planning)」將數位創新、內容與媒體無縫融合,為客戶尋求最具實效的創意解方。 其職涯融合了傳統大眾廣告的深厚根基與尖端技術策略。他曾在電通(Dentsu)深耕二十年(2000–2020),並具備東京、紐約和曼谷等國際大都市的豐富實戰經驗,包括在策略代理商 Naked Communications 以及紐約 Google/Zoo 的外派經歷。 在 Google 任職期間,他熟練地將機器學習、AR、YouTube 和 Google Assistant 等先進技術平台導入品牌溝通中。 他不僅是一位創意人,更是推動數位、策略與創意團隊之間協同效應的戰略催化劑。 Ryutaro Seki is a highly accomplished Executive Creative Director at Publicis Groupe Japan, recognized for his ability to design holistic communication solutions. By seamlessly integrating digital innovation, content, and media, he specializes in media-neutral planning to find the most effective creative outcomes for his clients. His career is defined by a unique blend of traditional mass advertising expertise and cutting-edge technological strategy. Key highlights include two decades at Dentsu (2000–2020), global roles in Tokyo, New York, and Bangkok (including Naked Communications and a secondment with Google/Zoo in New York). During his tenure at Google, he mastered the application of advanced platforms—including Machine Learning, AR, YouTube, and Google Assistant—into brand communications. Seki acts as a strategic catalyst, fostering synergy between digital, strategy, and creative teams.

決選評審:影音敘事工藝 (ABC)
黃守全 Kevin Huang
聯廣傳播集團 創意長 (Chief Creative Officer, United Communication Group)
黃守全擁有超過30年廣告創意經驗,現任聯廣傳播集團創意長,亦曾擔任商業廣告與音樂錄影帶導演及大學教師。作品榮獲 LIA、龍璽、Effie Greater China、4A 創意獎等肯定,並多次受邀擔任國內外重要創意獎項評審。 Kevin Huang is Chief Creative Officer of United Communication Group with more than 30 years of experience in advertising. A commercial and music video director as well as an educator, his work has received recognition from LIA, LongXi, Effie Greater China and the 4A Creative Awards. He regularly serves on international award juries.

決選評審:影音敘事工藝 (ABC)
文雅慧 Hayley Wen
異言堂廣告 資深創意合夥人 (Creative Partner, IDEATA Advertising)
文雅慧現任異言堂廣告資深創意合夥人,相信創意的本質始終來自對人性的理解與故事的力量。她認為,在 AI 能生成內容的時代,真正無可取代的,仍是能觸動人心、創造共感的創意,讓品牌與人建立真實連結。 Hayley Wen is Creative Partner at IDEATA Advertising. She believes creativity is ultimately about understanding people and telling meaningful stories. In an AI-driven era, what remains irreplaceable is the ability to move people emotionally and create genuine human connection through ideas.

決選評審:影音敘事工藝 (ABC)
李實衍 Shih-Yen Lee
BBDO黃禾國際廣告 首席創意長 (Chief Creative Officer, BBDO Taiwan)
李實衍現任 BBDO Taiwan 首席創意長,擁有近30年廣告創意經驗,曾服務於台灣與上海多家國際代理商。作品屢獲 Cannes Lions、Clio、LIA、4A 創意獎及艾菲等國際獎項肯定,並曾獲 Campaign Brief Asia 評選為台灣最佳創意人,亦曾受邀擔任 LIA 評審。 Shih-Yen Lee is Chief Creative Officer at BBDO Taiwan. With nearly three decades of creative experience across Taiwan and Shanghai, his work has been recognized by Cannes Lions, Clio, LIA, Effie and the 4A Creative Awards. He has also served as a juror for the London International Awards.

決選評審:影音敘事工藝 (ABC)
沈羿銓 Mulder Shen
導演 (Director)
沈羿銓出身廣告創意,1998 年投入廣告產業,2012 年轉任導演。其作品橫跨商業廣告與影像敘事,曾榮獲 Cannes Lions、One Show、Clio、ADFEST、Spikes Asia、D&AD 等多項國際獎項,以兼具創意與影像工藝的導演風格廣受肯定。 Mulder Shen began his career in advertising in 1998 before becoming a film director in 2012. His work spans commercial storytelling and film craft, earning recognition from Cannes Lions, One Show, Clio, ADFEST, Spikes Asia and D&AD. He is known for combining powerful storytelling with exceptional visual craftsmanship.

決選評審:影音敘事工藝 (ABC)
蔡坤烈 Lion Tsai
火星創集/三把刷子 執行創意總監 (Executive Creative Director, Mars 3Brushes Content Factory)
蔡坤烈擁有近30年廣告創意資歷,歷任多家國際代理商創意要職,橫跨文案、設計、數位內容與品牌策略。作品曾獲 Cannes Lions、D&AD、LIA、ADFEST、Spikes Asia、One Show 等國際獎項,並曾名列 Campaign Brief Asia 台灣最佳創意人 TOP 2。 Lion Tsai is Executive Creative Director at Mars 3Brushes Content Factory. With nearly 30 years in advertising, he has worked across copywriting, design, digital content and brand strategy. His work has been honored by Cannes Lions, D&AD, LIA, ADFEST, Spikes Asia and One Show, and he was ranked among Taiwan's top creatives by Campaign Brief Asia.

決選評審:影音敘事工藝 (ABC)
李心寧 Shiny Lee
無論台北 創意總監 (Creative Director, Whatever Taipei)
李心寧現任 Whatever Taipei 創意總監,畢業於日本早稻田大學及美國 Parsons School of Design,曾任職 Rhizomatiks 與 PARTY。具備跨文化創意背景,曾多次受邀擔任 Cannes Lions、One Show 等國際創意獎評審,並為實踐大學兼任教師。 Shiny Lee is Creative Director at Whatever Taipei. Educated at Waseda University and Parsons School of Design, she previously worked at Rhizomatiks and PARTY. With an international creative background, she has served as a juror for Cannes Lions and One Show, and is also an adjunct professor at Shih Chien University.
初選評審團|Shortlist Jury
(依照英文名A-Z排列順序)

詹育卿
Aching Tsan
李奧貝納台灣
創意群總監
Leo Taiwan
Group Creative Director

林嘉倩
Adeline Lin
聖洋科技
資深營運副總
cacaFly
SVP, Operations

黃庭柏
Aibo Huang
黃禾國際廣告
創意總監
BBDO Taiwan
Creative Director

江宜哲
Allen Chiang
米蘭營銷策劃
副創意總監
Medialand Digital Strategy
Associate Creative Director

劉靜茹
Anne Liu
Shopping Design
總經理
Shopping Design
General Manager

郭依寧
April Kuo
Rock Yu Creative
副創意總監
Rock Yu Creative
Associate Creative Director

施國勛
Argo Shih
創略廣告
副創意總監
Creategic Advertising
Creative Director

李佳憲
Bruse Lee
夢之怪物
創意總監
Dream's Monster
Creative Director

剛強
Chiang Kang
邁肯行銷傳播
創意總監
McCann
Creative Director

陳健銘
Eddie Chen
耐克司達概念
創辦人暨執行長
NEXTAR
Founder /CEO

張暐苓
Eileen Chang
好事整合行銷
副創意總監
FCB
Associate Creative Director

林芝璇
Elaine Lin
政治大學廣告系
專任教授兼系主任
NCCU Dept. of Advertising
Professor and Chair

劉怡伶
Elynn Liu
傑思愛德威
營運長
JS ADWAYS
Chief Operating Officer

鄭芬
Eva Cheng
橘子磨坊
創意長
Moulin-Orange
Chief Creative Officer

張長青
Ever Chang
台灣智威
資深創意總監
VML
Senior Creative Director

胡發祥
Fa-Hsiang Hu
胡是創作
創作總監
hufax arts / FJCU
Creative Director

馮宇
Fung Yu
IF OFFICE
創辦人
IF OFFICE
Founder

黃秀雅
Grace Huang
雅虎 亞洲區品牌
暨產品行銷部總監
Yahoo!
Head of Asia Marketing

官麗櫻
Guan
雪芃廣告
資深創意總監
SHAPE Advertising
Senior Creative Director

楊岳霖
Howard Yang
先勢博報堂
創意長
Pilot Hakuhodo
Chief Creative Officer

楊錫彬
Hsi-Pin Yang
文化大學廣告系
專任教授兼系主任
PCCU Dept. of Advertising
Professor and Chair

莊偉程
Isaac Chuang
貓取壹號
創辦人暨創意總監
Catch Advertising
Founder/Creative Director

鐘傑聲
Jason Chung
第一企劃
創意總監
Cheil Worldwide
Creative Director

楊士宣
Jerry Yang
電通國華
創意總監
Dentsu Taiwan
Creative Director

蘇婕妤
Jieyu Su
聯旭國際
副創意總監
Assembly
Associate Creative Director

周淑婷
Joni Chou
創異促動
創意總監
Inspire Activation
Creative Director

連家佳
Kelsi Lien
台灣博報堂
副創意總監
Taiwan Hakuhodo
Associate Creative Director

盧凱文
Kevin Lu
獨立接案
廣告/紀錄片導演
Independent
Film Director

吳富宸
Kyle Wu
觸動數位(喬商集團)
副總經理
Pulsation DigixComm Co., Ltd
Vice President

吳至倫
Matt Wu
台灣奧美
資深創意總監
Ogilvy Taiwan
Senior Creative Director

廖家興
OK Liao
好廖的導演工作室
導演
OK Liao Studio
Director

謝佩琪
Peggy Hsieh
貝立德/體驗創意中心
創意合夥人
Dentsu X
Creative partner

李日冉
Pirate Lee
艾斯傳媒行銷
資深創意總監
ACE Communications
Senior Creative Director

黃三原
Sam Huang
安索帕台灣
資深創意總監
ISOBAR Taiwan
Senior Creative Director

鄭盛聰
Samuel Cheng
台灣電通
創意群總監
Dentsu Taiwan
Group Creative Director

卓聖能
Sheng-Neng Cho
偉太廣告
執行創意總監
STWA
Executive Creative Director

葉則均
Timothy Yeh
聯樂數位行銷
創意總監
Unisurf
Creative Director

朱偉誠
Wayne Chu
異言堂廣告
創意總監
IDEATA Advertising
Creative Director

黃淳郁
Zoe Huang
我是大衛廣告
創意總監
I am David
Creative Director























