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抽象白色波

2026 第35屆 4A創意獎
第二組【體驗創新設計】評審介紹

Jury Panel ❷:Experience, Design & Innovation

  • 評審獎項:負責評選 D. 設計類E. 參與體驗類F. 娛樂類G. 創新與科技類,共 17 個獎項

  • 評審標準:聚焦於品牌設計美學、互動體驗、參與機制、娛樂創新、科技應用與使用者體驗,全面檢視作品如何透過設計思維、媒體特性與創新技術,創造具影響力的品牌體驗。

  • 評選機制:評審團副主席 蔣依潔 兼任評審長,率領「初選評審團」「決選評審團」,自 8 月 26 日起,歷經三階段專業且嚴謹的評選程序,選出本屆 17 項年度創意標竿。

  • 評審陣容:集結 4A廣告代理商代表、設計領域領袖,並跨界邀請 社群行銷體驗設計互動策展創新科技等專家共同參與,以設計思維、人本體驗與科技創新的多元視角,評選最具創新價值與品牌影響力的傑出作品。

  • Award Categories: Responsible for judging 17 awards across four categories: D. Design, E. Engagement & Experience, F. Entertainment, and G. Innovation & Technology.

  • Judging Criteria: Entries are evaluated on excellence in brand design, interactive experiences, engagement, entertainment innovation, technological application, and user experience, with a holistic assessment of how effectively design thinking, media capabilities, and innovative technologies are brought together to create impactful brand experiences.

  • Judging Process: Led by Jury President EJ Chiang, who also serves as Jury Chair, the Shortlist Jury and Final Jury undertake a rigorous three-stage judging process beginning on 26 August, culminating in the selection of the year's most outstanding creative work across all 17 awards.

  • Jury Composition: The jury brings together representatives from 4A member agencies and leading figures from the design industry, alongside cross-disciplinary experts in social marketing, experience design, interactive curation, and innovation technology. Drawing on diverse perspectives rooted in design thinking, human-center experiences, and technological innovation, the panel recognizes work that demonstrates outstanding innovation, creativity, and brand impact.

​決選評審團|Final Jury

​初選評審團|Shortlist Jury

(依照英文名A-Z排列順序)

主辦單位

​鉑金贊助

協辦單位

媒體夥伴

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