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抽象白色波

2026 第35屆 4A創意獎
第二組【體驗創新設計】評審介紹

Jury Panel DEFG:Experience, Design & Innovation

  • 評審獎項:負責評選 D. 設計類、E. 參與體驗類、F. 娛樂類、G. 創新與科技類,共 17 個獎項。

  • 評審標準:聚焦於品牌設計美學、互動體驗、參與機制、娛樂創新、科技應用與使用者體驗,全面檢視作品如何透過設計思維、媒體特性與創新技術,創造具影響力的品牌體驗。

  • 評選機制:由 評審團副主席 蔣依潔 兼任評審長,率領「初選評審團」與「決選評審團」,自 8 月 26 日起,歷經三階段專業且嚴謹的評選程序,選出本屆 17 項年度創意標竿。

  • 評審陣容:集結 4A廣告代理商代表、設計領域領袖,並跨界邀請 社群行銷、體驗設計、互動策展、創新科技等專家共同參與,以設計思維、人本體驗與科技創新的多元視角,評選最具創新價值與品牌影響力的傑出作品。

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  • Award Categories: Responsible for judging 17 awards across four categories: D. Design, E. Engagement & Experience, F. Entertainment, and G. Innovation & Technology.

  • Judging Criteria: Entries are evaluated on excellence in brand design, interactive experiences, engagement, entertainment innovation, technological application, and user experience, with a holistic assessment of how effectively design thinking, media capabilities, and innovative technologies are brought together to create impactful brand experiences.

  • Judging Process: Led by Jury President EJ Chiang, who also serves as Jury Chair, the Shortlist Jury and Final Jury undertake a rigorous three-stage judging process beginning on 26 August, culminating in the selection of the year's most outstanding creative work across all 17 awards.

  • Jury Composition: The jury brings together representatives from 4A member agencies and leading figures from the design industry, alongside cross-disciplinary experts in social marketing, experience design, interactive curation, and innovation technology. Drawing on diverse perspectives rooted in design thinking, human-center experiences, and technological innovation, the panel recognizes work that demonstrates outstanding innovation, creativity, and brand impact.

​決選評審團|Final Jury

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​評審團主席:體驗創新設計 (DEFG)

蔣依潔 EJ Chiang

台灣奧美 執行創意總監暨社群總指導 (Executive Creative Director & Head of Social, Ogilvy Taiwan)

蔣依潔(EJ Chiang)現任台灣奧美執行創意總監暨社群總指導,擁有策略、創意與數位整合的跨域背景。2015 年創立奧美社群創意團隊 ContenTable,帶領品牌從社群文化出發,將商業命題轉化為具話題性與文化影響力的品牌溝通。 代表作品包括全聯福利中心、IKEA《百元商店》、NIKE《不客氣了》、礁溪老爺酒店《老爺式成年禮》與《天后休假中》、國泰世華銀行《趴樹變多》等。作品屢獲 Cannes Lions、D&AD、The One Show、Spikes Asia 等國際獎項肯定,並多次擔任 Cannes Lions、D&AD、The One Show、4A 創意獎及時報金像獎等國內外重要獎項評審。 她持續探索品牌、社群與新科技之間的創意可能,致力打造兼具商業成效與文化影響力的品牌體驗。 EJ Chiang is Executive Creative Director & Head of Social at Ogilvy Taiwan, bringing together expertise in strategy, creativity and digital communications. In 2015, she founded ContenTable, Ogilvy Taiwan's dedicated social creative team, helping brands transform business challenges into culturally resonant conversations. Her portfolio includes acclaimed campaigns for PX Mart, IKEA, NIKE, Hotel Royal Chiaohsi and Cathay United Bank. Her work has been recognized by Cannes Lions, D&AD, The One Show and Spikes Asia. EJ has also served as a juror for Cannes Lions, D&AD, The One Show, the Taiwan 4A Creative Awards and other leading creative competitions. Passionate about the intersection of brands, communities and emerging technologies, she continues to create work that delivers both commercial effectiveness and cultural relevance.

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​國際評審:體驗創新設計 (DEFG)

Kazuhiro Shimura

日本電通 執行創意總監 (Executive Creative Director, Dentsu Inc.)

志村和広(Kazuhiro Shimura)現任日本電通執行創意總監,帶領 Future Creative Center 推動跨領域創新,結合創意、設計、AI、科技、資料與商業策略,打造兼具社會價值與商業影響力的創新方案。 擁有生物科技背景,曾參與 Toyota 未來移動團隊,投入 i-ROAD 三輪電動車與新世代移動服務開發。近年專注於 AI 創新,主導開發全球首套 AI 鮪魚品質判定系統「TUNA SCOPE」,協助日本政府與全球產業解決水產供應鏈問題。作品曾榮獲 Cannes Lions、D&AD、The One Show、Clio、LIA、Spikes Asia 與 ADFEST 等國際大獎,並擔任 Cannes Lions、D&AD、The One Show、Spikes Asia、ADFEST 等重要國際獎項評審。 2026 年更擔任 Cannes Lions Innovation Jury President,為全球創意科技領域的重要代表人物。 Kazuhiro Shimura is Executive Creative Director at Dentsu Inc., where he leads multidisciplinary innovation at the Future Creative Center. Combining creativity, design, AI, technology, data and business strategy, he develops solutions that address complex societal challenges while creating lasting business value. With an academic background in biotechnology, he previously contributed to Toyota's mobility innovation team, working on the i-ROAD electric vehicle and future mobility services. More recently, he led the development of TUNA SCOPE, the world's first AI-powered tuna quality assessment system, created in collaboration with the Japanese government and global industry partners. His work has been recognized by Cannes Lions, D&AD, The One Show, Clio, LIA, Spikes Asia and ADFEST. He has served on numerous international juries, including as Jury President for the Innovation Lions at Cannes Lions 2026, making him one of Asia's leading voices in creative technology and innovation.

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​國際評審:體驗創新設計 (DEFG)

陳永基 Leslie Chan

陳永基設計 創辦人暨創意總監 (Founder & Creative Director, LC Design)

陳永基(Leslie Chan)為陳永基設計創辦人暨創意總監,長期致力於品牌識別、平面設計與視覺傳達,是台灣最具代表性的設計師之一,也是推動台灣平面設計發展的重要人物。創作橫跨品牌設計、出版、文化與公共藝術等領域,至今已榮獲超過五百項國內外設計獎項,包括 Red Dot Grand Prix、Red Dot Best of the Best、大中華傑出設計師獎等重要榮譽。 曾受邀擔任 London International Awards(LIA)、The One Show Greater China、ADFEST、LongXi Awards、iF Design Award 等國際設計與創意競賽評審,以深厚的設計素養與國際視野,持續影響華文設計產業的發展。 Leslie Chan is Founder and Creative Director of LC Design and one of Taiwan's most influential graphic designers. His work spans brand identity, visual communication, publishing and cultural design, earning him more than 500 international design awards throughout his career, including the Red Dot Grand Prix, Red Dot Best of the Best and the Outstanding Greater China Designer Award. Beyond his creative achievements, Leslie has played a significant role in advancing Taiwan's design industry and has served as a juror for leading international competitions including the London International Awards (LIA), The One Show Greater China, ADFEST, LongXi Awards and the iF Design Award. His work is widely recognized for combining refined aesthetics with strategic thinking and cultural insight.

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​決選評審:體驗創新設計 (DEFG)

李惠穎 Vicky Lee

米蘭營銷策劃 執行創意總監 (Executive Creative Director, Medialand Digital Strategy)

李惠穎(Vicky Lee)現任米蘭營銷策劃執行創意總監,畢業於紐約 Parsons School of Design,近二十年來深耕品牌策略、設計與整合創意,橫跨多元產業,擁有豐富的數位整合行銷經驗。 自 2009 年加入米蘭後,由設計師一路晉升至執行創意總監,並積極打造開放、透明且鼓勵創新的創意文化,培育新世代創意人才。在她帶領下,團隊屢獲 LIA、One Show Asia、MAD STARS、4A 創意獎等國際與國內重要獎項,並曾為 Coca-Cola 奪下 Greater China Effie Awards Grand Effie。 她亦多次受邀擔任國際創意競賽評審,持續推動台灣創意於國際舞台發光發熱。 Vicky Lee is Executive Creative Director at Medialand Digital Strategy. A graduate of Parsons School of Design in New York, she has nearly two decades of experience spanning brand strategy, design and integrated digital creativity across diverse industries. Since joining Medialand in 2009, she has risen from designer to Executive Creative Director while fostering an open, collaborative culture that empowers emerging creative talent. Under her leadership, the agency has received major recognition at LIA, One Show Asia, MAD STARS and the Taiwan 4A Creative Awards, including a Grand Effie Greater China for Coca-Cola. Vicky is also a frequent jury member for international creative awards and is committed to elevating Taiwanese creativity on the global stage.

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​決選評審:體驗創新設計 (DEFG)

黃天敏 Bryan Huang

艾斯傳媒 執行創意總監 (Executive Creative Director, ACE Communications)

黃天敏(Bryan Huang)現任艾斯傳媒執行創意總監,擁有超過二十年的廣告創意與品牌傳播經驗,擅長結合策略思維、創意表現與商業洞察,打造兼具市場效益與社會影響力的品牌作品。 他協助艾斯傳媒於 2024 年獲得台灣最年輕「年度風雲廣告代理商」殊榮,並長期帶領團隊於國內外重要創意競賽屢創佳績。其作品曾榮獲 One Show、D&AD、ADFEST、AD STARS、London Chinese Advertising Awards、LongXi Awards、時報華文廣告獎及 4A 創意獎等國際獎項肯定。 他始終相信,真正的創意不只是傳遞訊息,更應解決品牌與市場的挑戰,並為企業與社會創造長遠價值。 Bryan Huang is Executive Creative Director at ACE Communications, bringing more than 20 years of experience in advertising and brand communications. He specializes in combining strategic thinking, creative excellence and commercial insight to develop ideas that generate both business results and social impact. Under his creative leadership, ACE Communications was named Taiwan's youngest Agency of the Year in 2024. His work has been recognized by leading international and regional competitions, including The One Show, D&AD, ADFEST, AD STARS, the London Chinese Advertising Awards, LongXi Awards, the Times Awards and the Taiwan 4A Creative Awards. Bryan believes that outstanding creativity should go beyond communication to solve real business challenges and create lasting value for brands and society.

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​決選評審:體驗創新設計 (DEFG)

李宗柱 Lee Lee

夢之怪物 創辦人暨創意總監 (Founder & Creative Director, DREAM'S MONSTER)

李宗柱(Lee Lee)為夢之怪物共同創辦人暨創意總監,廣告創作歷程橫跨美術、製作、文案、設計與創意領導,擁有豐富且多元的實務經驗。自學生時期即投入 4A 廣告代理商,歷經文案、創意總監等不同角色,累積深厚的品牌溝通與影像敘事能力。 2012 年與夥伴共同創立夢之怪物,以「Believe in Trying」為核心理念,持續挑戰創意邊界,打造兼具情感張力、文化觀點與商業價值的品牌作品。其作品多次獲得國內外創意獎項肯定,並以獨特的敘事風格與視覺美學,成為台灣新世代創意團隊的重要代表之一。 Lee Lee is Founder and Creative Director of DREAM'S MONSTER. His creative journey spans art, production, copywriting, design and creative leadership, giving him a distinctive multidisciplinary perspective on brand communications. Beginning his career at a 4A agency while still a university student, he has developed extensive expertise in storytelling and visual expression through a wide range of creative roles. In 2012, he co-founded DREAM'S MONSTER with the belief that "Believe in Trying" is the driving force behind meaningful creativity. His work is recognized for its emotional storytelling, strong visual identity and cultural relevance, earning numerous industry accolades and establishing the agency as one of Taiwan's leading independent creative studios.

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​決選評審:體驗創新設計 (DEFG)

吳靖信 Gene Wu

電通國華 執行創意總監| (Executive Creative Director, dentsu One)

吳靖信(Gene Wu)現任 電通國華(dentsu One)執行創意總監,專業領域涵蓋品牌、社群數位內容與整合跨媒體傳播,持續探索如何在快速變化的媒體環境中,讓創意產生真實影響力與文化共鳴。曾獲華文年度最佳文案,作品屢獲國內外重要創意獎項肯定,包括 D&AD Graphite Pencil、Clio Awards、Spikes Asia、The Work、PR Awards Asia、大中華區艾菲獎、時報金像獎、4A 創意獎、數位奇點獎、釜山國際廣告獎等,並於 2024 年為台灣奪得首座 LIA 倫敦國際獎全場最大獎(Grand LIA)。 Gene 長期投入品牌創意、數位內容與整合傳播的實踐,致力於透過跨媒體創意為品牌創造商業價值與文化影響力,持續推動台灣創意在國際舞台發光。 Gene Wu is Executive Creative Director at dentsu One, specializing in brand communications, social and digital content, and integrated cross-media campaigns. He is passionate about creating ideas that generate real impact and cultural resonance in an ever-evolving media landscape. His work has been recognized by leading international and regional award shows, including D&AD Graphite Pencil, Clio Awards, Spikes Asia, The Work, PR Awards Asia, Effie Greater China, Times Awards, the 4A Creative Awards, Digital Singularity Awards, and AD STARS. In 2024, he helped secure Taiwan's first-ever Grand LIA, the highest honor at the London International Awards. Gene continues to explore the intersection of brand creativity, digital content, and integrated communications, creating work that delivers both business value and cultural impact while contributing to the continued growth of Taiwan's creative industry.

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​決選評審:體驗創新設計 (DEFG)

李根在 Ken-Tsai Lee

國立臺灣科技大學設計系 副教授 (Associate Professor, Department of Design, NTUST)

李根在(Ken-Tsai Lee)現任國立臺灣科技大學設計系副教授,同時主持李根在設計研究室,長期投入設計教育、策展、跨域創作與當代藝術研究,致力於透過設計回應社會議題,拓展設計的文化與公共影響力。 他活躍於國際設計界,曾受邀於 Type Directors Club、The One Club、Bauhaus University、AgIdeas 等國際設計組織與知名大學演講,作品與設計理念亦廣受 D&AD、Communication Arts、UNESCO、Page Magazine 等國際媒體關注。此外,他多次擔任 D&AD、iF Design Award、Communication Arts、New York Advertising Awards 等國際競賽評審,並曾擔任倫敦華文創意獎設計類評審團主席,在設計教育與國際交流領域深具影響力。 Ken-Tsai Lee is Associate Professor in the Department of Design at National Taiwan University of Science and Technology and Director of the Ken-Tsai Lee Design Laboratory. His practice spans design education, curation, interdisciplinary creativity and contemporary art, with a strong focus on using design to engage social issues and expand its cultural impact. Internationally active, he has been invited to lecture at the Type Directors Club, The One Club, Bauhaus University, AgIdeas and numerous leading universities and design festivals worldwide. His work has been featured by D&AD, UNESCO, Communication Arts and Page Magazine. He has also served as a juror for D&AD, the iF Design Award, Communication Arts, the New York Advertising Awards and many other prestigious international competitions.

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​決選評審:體驗創新設計 (DEFG)

黃亮崢 James Huang

數位時代 創新長 (Chief Innovation Officer, Business Next)

黃亮崢(James Huang)現任《數位時代》創新長兼技術主編,擁有工程技術、媒體內容與科技產業研究的跨域背景,是台灣長期關注 AI 與新創生態的重要觀察者。曾參與 PTT 創站、帶領工程團隊,後投入科技媒體,累積近千場創業者、投資人與產業領袖深度專訪,並主持《數位關鍵字》Podcast,持續解析全球科技與 AI 發展趨勢。 近年統籌「臺灣 AI 大賞」等重要研究計畫,深入研究全球 AI 產業、模型技術與創新應用,並多次前往 NVIDIA GTC、MIT、Facebook F8 等國際科技盛會進行現場採訪與報導,致力於串聯技術、商業與內容,推動台灣 AI 與創新產業的發展。 James Huang is Chief Innovation Officer and Technical Editor at Business Next, with a unique background spanning software engineering, technology journalism and innovation research. A longtime observer of Taiwan's startup ecosystem and AI industry, he previously contributed to the early development of PTT before leading engineering teams and transitioning into technology media. Over the past decade, he has conducted nearly a thousand in-depth interviews with entrepreneurs, investors and industry leaders, while hosting the widely followed Digital Keywords podcast. He also leads major initiatives including the Taiwan AI Awards and extensive AI industry research, and has reported from global technology events such as NVIDIA GTC, Facebook F8 and MIT innovation programs. His work bridges technology, business and media, helping audiences better understand the rapidly evolving world of AI and digital innovation.

​初選評審團|Shortlist Jury

(依照英文名A-Z排列順序)

江國銓

Allen Chiang

電通國華

創意總監

Dentsu Taiwan

Creative Director

王世慧

Betty Wang

台灣大哥大

AI應用發展部長

Taiwan Mobile

Senior Director

田福海

Brant Tien

喬商廣告

數位行銷 企劃總監

Geosun Advertisement

Digital Marketing Director

黃珏諭

Cheryl Hwang

先勢博報堂

客戶整合服務部副總

Pilot Hakuhodo

Vice President

吳思平

Chris Wu

創異促動

副創意總監

Inspire Activation

Associate Creative Director

韓享達

Da Han

台灣智威

創意總監

VML Taiwan

Creative Director

黃凱旋

Danny Huang

宏將廣告

行銷長

Media Drive Group

Chief Marketing Officer

鍾芸佃

Dean Chung

我是大衛廣告

創意總監

I am David

Creative Director

劉怡伶

Elynn Liu

傑思愛德威

營運長

JS ADWAYS

Chief Operating Officer

陳品采

Ennis Chen

創略廣告

創意總監

Creategic Advertising

Creative Director

鄭景榮

George Cheng

春樹科技

共同創辦人/執行長

Spring Trees

Co-founder / CEO

文雅慧

Hayley Wen

異言堂廣告

資深創意合夥人

IDEATA Advertising

Senior Creative Partner

陸厚成

Hou-Cheng Lu

邁肯行銷傳播

創意總監

McCann

Creative Director

劉嫈祺

Inky Liu

聖洋科技

數位總監

cacaFly

Digital Director

鄧傑方

James Teng

台灣連線

創新策略資深總監

LINE Taiwan

Senior Director

彭雅娟

Janus Peng

安索帕台灣

創意群總監

ISOBAR Taiwan

Group Creative Director

曾煒傑

Jay Tseng

叁式

總監

ULTRACOMBOS

Director

陳思傑

Jesse Chen

只要有人社群顧問

執行長

Humanoid Consulting

CEO

施家軍

Josh Shih

Rock Yu Creative

副創意總監

Rock Yu Creative

Associate Creative Director

羅雅菊

Joyce Lo

好事整合行銷

副創意總監

FCB

Associate Creative Director

彭偉華

KK Peng

Yahoo亞洲區品牌暨

產品行銷部資深經理

Yahoo Asia Marketing

B2B Sr. Marketing Manager

邱玉琪

Karol Chiu

橘子磨坊

資深創意總監

Moulin-Orange

Senior Creative Director

張雨喬

Kris Chang

演鏡互動

執行創意總監

+ing

Executive Creative Director

黃國瑜

Leo Huang

瑜悅設計

創辦人/創意總監

Transform Design

Founder / Creative Director

李佳伶

Morgena Lee

聯廣廣告

創意總監

United Advertising

Creative Director

施俊宇

Mouse Shih

網路基因

總經理

WebGene

General Manager

陳柏男

Nan Chen

艾斯傳媒行銷

創意總監

ACE Communications

Creative Director

陳珈言

Nipei Chen

靈智廣告

創意總監

HAVAS Taiwan

Creative Director

陳奕廷

Noger Chen

黃禾國際廣告

創意總監

BBDO Taiwan

Creative Director

陳佩君

Peggy Chen

創意思境

董事總經理

MX Digi.

Managing Director

范姜競文

Penny FanChiang

李奧貝納台灣

創意總監

Leo Taiwan

Creative Director

洪鈺堂

Rex Hon

白輻射影像

創辦人

Whitelight Motion

Founder

李致緯

Richard Lee

關鍵評論網媒體集團

技術長暨研發主管

TNL Mediagene

Chief Technology Officer

卓聖能

Sheng-Neng Cho

偉太廣告

執行創意總監

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Executive Creative Director

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台灣博報堂

創意總監

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Skeet CH Kuo

樂高渥克

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顧客體驗創意總監

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Steve Tseng

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Tina Lin

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資深創意總監

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Ting-An Ho

TINGANHO.INFO

藝術總監

TINGANHO.INFO

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Tomo Chen

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聯旭國際

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Wan-Ting Cheng

米蘭營銷策劃

創意總監

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吳玉琥

Wawa Wu

法樂數位

聯合創辦人/創意總監

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Co-founder / Creative Director

李宜軒

Yi-Hsuan Lee

優仕創意

創辦人/創意總監

StudioPros Design

Founder / Creative Director

楊懿珍

Yichen Yang

e21 摩奇創意

互動行銷事業處副總

e21 MagicMedia

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